Is a Facebook Page Enough for Your Business? Here's Why You Still Need a Website
Think your business doesn’t need a website because you’re on Facebook or Instagram? Think again. Learn why having a professional website is essential for credibility, visibility, and long-term growth—especially when it comes to showing up on Google.
Carla Ivy-Ella Digital Consulting
5/8/20241 min read
Why Relying on Social Media Alone Could Be Hurting Your Business
In today’s digital world, having a website isn’t just optional—it’s essential. While platforms like Facebook and Instagram are great for engagement and brand awareness, they don't offer the full control or functionality a professional website provides. A website acts as your online home base, giving customers a reliable place to learn about your products or services, find contact information, make purchases, or book appointments—24/7. Unlike social media pages, you’re not limited by layout restrictions or algorithm changes. You can customize every part of your website to reflect your brand and directly guide visitors toward taking action.
Relying solely on social media can also limit your visibility in search engines. A properly optimized website increases your chances of showing up when potential customers search for services like yours on Google. With SEO (Search Engine Optimization), you can target specific keywords, write blog content, and rank higher locally or nationally. Social media posts typically don’t show up in Google search results, meaning you’re missing out on valuable traffic and leads if you don't have a website. In short, social media supports your marketing, but your website should be the foundation.
